Carpet Professor            See Alan's free list of locally- owned & Recommended Carpet Stores Near You

   How to Choose New Carpet Wisely!

        Free Unbiased Carpet Buying  information and Advice for Homeowners





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Read Over 200

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Before You 

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How To Select 

The Correct 





Buying Carpet 

at Lowe's or

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Specifications Explained



Use My Free







What Causes





Truth About 

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About: Alan Fletcher - aka "The Carpet Professor"


Alan Fletcher - Carpet Expert and Consumer AdvocateHello, welcome to my website!

I retired from the carpet business in 2006, but I still keep my finger on the pulse of the carpet business and have a lot of industry contacts and resources that help keep me well informed and up-to-date about flooring products and the latest flooring trends.


I have personally installed virtually every type of carpet and flooring products and owned and operated successful sales and installation businesses for over 30 years. I am now retired and no longer sell or install any carpet or flooring products. However, I do enjoy educating homeowners about how to choose new carpet and flooring wisely and how to avoid Common Retailer Scams, rip-offs and common consumer carpet-buying pitfalls.


For me it all began when I was just 14 years old when I wanted to make a few bucks and my father offered to pay me to do some work at his carpet showroom on weekends. He had me sort through piles of carpet and padding samples, removing discontinued samples, cleaning, vacuuming, organizing and doing whatever it took to make his showroom neat and tidy. Little did I know then, but this was the beginning of a 30+ years career for me.


I've spent most of my life in the Carpet and Floor Covering business, as did my father. My Uncle owned a carpet store in Eugene, Oregon for almost 40 years. My Aunt was a carpet mill rep serving Honolulu, Hawaii, and my Brother also spent several years in the commercial carpet business in Portland, Oregon. I also have two sons who are also successful in the flooring business.


My father Don Fletcher was an old-school mill rep. Born in 1924, he worked over 35 years with Berven Carpets, a company located in Fresno, California. I learned much about carpet construction and manufacturing aspects of the Carpet business from him. He was very passionate about the carpet business and was an incredible source of carpet knowledge and insight.


Today, along with amazing technical and creative support from my wife, we have built several informative websites that provide free carpet and flooring knowledge, advice and insight for homeowners nationwide. I think the one key issue most homeowners need to consider is "Where NOT to Buy New Carpet" Here is a key article worth reading about Should I buy carpet from


Can I make a difference?


Back in the early 1990's, I became alarmed at the number of dishonest Carpet and Flooring Dealers I encountered. I found that many store owners and their commissioned salespeople were willing to lie, deceive and cheat unsuspecting homeowners just to "close" the sale and use many sneaky sales tactics to increase profits. I also found that some carpet manufacturers were making false claims about the durability of their products. I also seriously doubted that their New Carpet Warranties provided much, if any protection or recourse for dissatisfied consumers. Their warranties are strategically worded (in difficult to understand legal terms) in such a way that it makes it nearly impossible for most consumers to submit a valid warranty claim. Sadly, I am convinced that it is still a major problem for homeowners today. 


By 1998 I decided I wanted to do something to make a difference by educating homeowners about how to choose new carpet wisely, how to save time and money and how to avoid being ripped off or scammed by unscrupulous carpet retailers. It's still possible to buy a carpet that will serve your needs and goals, but you need to make sure you buy the right grade of carpet, and that means learning all about Carpet Specifications


My first booklet - "Carpet Buying Secrets Revealed" was first offered in 1998 and was very well received. It was first mentioned in "Bottom Line Personal" a national publication designed for savvy consumers with about a million subscribers. I found my mailbox stuffed with letters from people from all walks of life who wanted to order my 28-page booklet. That's when I discovered that homeowners were hungry for honest Carpet buying information and advice. Since then, my Carpet Buying Guide ebook has grown to 136 pages and is filled with the most comprehensive and up-to-date Carpet buying information available that homeowners need in order to make wise and well-informed Carpet buying choices.



Contact Email



How to Choose Berber Carpet Wisely


Before You Buy New Carpet Checklist


Alan's Preferred Carpet Dealer Directory


Carpet Cost and Comparison


Carpet Installation Cost


How to Find a Qualified Carpet Installer




Alan Fletcher's articles, interviews and unbiased carpet buying advice have been published worldwide and featured in these great publications:


  • HGTV Magazine

  • The National Association of Residential Property Managers

  • The Boston Globe

  • Residential Resource Magazine. (NARPM)

  • The Rental Property Reporter

  • The Chicago Tribune

  • The Professional Property Managers Association  (PPMA)  

  • The Apartment Manager

  •  The Institute of Real Estate Management

  • Inspired House Magazine


  • The Palm Springs Sun Times


  • The ISSA Today

  • Apartment Owner Magazine


  • and many more...