Improvement Sales Gimmicks
Alan Fletcher - Carpet Expert &
Home Depot & Lowe's
Carpet Installation Specials really a Good Deal? Here's
I don't recommend buying new Carpet from big box stores like
Lowe's, Costco or Home Depot...
buy plenty of home improvement products from big box stores like Home Depot and Lowe's because they have a good
selection, have reasonable prices and it is convenient to have so many items
available in one place. But I would never buy New Carpet
or flooring from any big box retailer.
the past decade or two, new Carpet has become a major homeowner
expense, perhaps second in cost only to roofing or re-siding a home. Choose
the wrong carpet and it will not last as long as you might hope.
It is also important to select the correct
padding to put under your new carpet. It is also important to have your new carpet
installed correctly. Homeowners need complete and unfettered access to carpet
specifications and professional advice in order to learn how to choose new
There are big profits to be
made on carpet and flooring products, and just one decent sized carpet job can yield
thousands in profits for the retailer. There is so much money to be made selling
new carpet and all the trimmings that they can offer you
discounted carpet installation, often for $39 or less! Why do you suppose Home
Depot and Lowe's offer carpet
installation at such a low cost to homeowners? Big Profits and small
hard to find experienced and qualified carpet installers.
most qualified and experienced carpet and flooring installers don't need to
advertise or seek work from an
independent flooring installation company. They get plenty of work generated
from past customer referrals and by word
of mouth. The best installers are also able to charge a bit more for their services because
they do such a great job and have a great reputation. This is the type of installer
you want to install
your new carpet or flooring.
owned flooring dealers have the luxury of hiring and keeping some of the best
installers and build long-term and solid working relationships. In return for
steady work from a local flooring dealer, these well trained and seasoned carpet and flooring installers
enjoy having their schedule and paycheck be steady and stable month after
month, year after year. It's a win-win scenario for the locally owned flooring
dealer and for the flooring installer too.
last time I checked, both Lowe's and Home Depot farm out all their carpet
to independently owned installation companies who tend to hire just about
anyone who has carpet tools and a truck. These installation companies remind
me of those temporary employment agencies who hire just about anyone with a
heartbeat. Sure they want to find and hire qualified installers, but very few
well-trained installers would ever apply at a company like this. Sadly, the
installers they hire often to do more damage than good and most of the
"so-called" good installers don't last more than a month or two
before they move on to something better and higher paying. This is the type of
installation company that big box retailers are dealing with to handle all their flooring installations
and who they rely on to hire and supply installers to do all their
this doesn't make you a little bit concerned, I don't know what else to say. This means that you have
no way of knowing in advance who is going to install your carpet until
they show up at your door with your new carpet hanging out the back end of
Questions you need to ask
is working in my home? Are they trustworthy?
they well established in the community?
qualified to install my carpet? Will they
do a good job?
they have a valid state issued Contractor's License?
they Bonded and Business Liability Insurance?
more about How to Verify a Contractor's License
What if something goes wrong and your carpet is
What can you do, who should you call?
be willing to accept responsibility and
help you resolve your complaint?
Can you get a quick remedy?
Or will it
take weeks of calling with no response?
the installer quit, been fired or moved away?
are real concerns that many homeowners have already had to deal with.
from so many homeowners who ended
up with a poor installation job and listened to their horror stories about the runaround
they got when calling the store to try to get someone to listen and be
helpful. You don't want this to happen
to you. If you have a problem with your carpet or installation you need to
be able to get a quick remedy. But if you only pay $37 for carpet installation and you are not satisfied
with the final outcome will
you just get a $37 refund? That's how much you paid for
the installation, right? Now I see television commercials that offers free carpet
installation! Let me ask you... have you ever heard the old saying "if it
sounds too good to be true... Then it probably is! What you finally end up paying for
carpet installation may be way more than you expect!
Carpet Sales Gimmicks
Many new carpet sales gimmicks have
up lately by the big box warehouses and some nationally advertised "shop at
home" flooring retailers. Their claim of deep discounts on carpet or installation
are designed to lure you
into thinking you have a chance at getting a really good deal. No matter what their current sales gimmick is,
their goal is to make you think they are giving away the farm.
Have you watched those quirky shop-at-home for carpet TV commercials by Empire
Today that offer incredible deals and next day
installation? Did you know that their salespeople are independent contractors? They are
paid solely on commission and are basically free to charge you as much as they
think they can get away with. That means
if you live in a nicer home and have an expensive car in the driveway, you
might be quoted a higher price.
And what about the products they sell? Are
they well made and as durable as you might expect? You will not be happy if you buy
a cheaply made carpet at inflated prices. You must decide for
yourself if this is the way you want to go. I suggest you do a quick Google search on any carpet retailer
you are considering to see if they are reputable, and see what their
previous customers have to say. It could save you time and trouble.
Even if you are tempted to buy from a big
box retailer like Home Depot or Lowe's, you would be wise to get several bids to compare
prices on similar carpet, pad and installation. There is no standard markup
for carpet and pad. An identical carpet can vary in price widely at every carpet
store you visit. Any dealer can price their carpet, materials and labor any way they want.
Are Not Always At Fault!
respect well-trained carpet and flooring installers, especially those who work hard, are honest and have integrity.
They work very hard to earn their money by providing an honest days work
requiring strenuous physical demands and having to follow strict legal
state licensing and insurance regulations.
Installing carpet or other
residential or commercial flooring is very difficult, time consuming and
requires many years of training and attention to detail. Personally, I think flooring installers
are underpaid and
often wrongly blamed and held financially responsible for carpet problems that
are beyond their control. It's just too easy for unscrupulous carpet retailers
and carpet manufacturers to point the finger at the installer when in fact, the
blame lies elsewhere.
Depot's Whole house installation for just $37? No professional carpet installer is willing to work for free
or is willing to install a house full of carpet for that amount, and they never
do. It is just an illusion that they are paid just $37.
The illusion is to fool you into thinking you are getting a super deal! They
are charging you more for padding, more for carpet and more for anything extra
you might need beyond the term "basic installation".
fine print says the "basic installation" is just $37 (or whatever
the price is this month). But don't be surprised
when YOUR carpet installation is not considered "basic". There WILL be some
hefty extra fees and charges you will have to pay. You should expect this from
big box retailers who lure you with this well televised carpet installation
Recent email from a
just had (a home improvement warehouse) give me a measure and quote for new carpet. The basic installation is $99, then it is an additional $195 for
tack strips, and an additional $85 because it is a mobile home. I've
called other carpet installers and they charge less for padding ($3 vs. $5.65)
and more for installation ($4/yard), and it will still cost me $250 less than the
home improvement warehouse price!"
What is considered a "basic" installation?
basic price include removing the old
carpet and padding? dump fees? haul away fees, recycling charges? What about
transitions, are they included? Nope, and the list is long!
Box retailers may charge between $75 to $125 for measuring but say they will absorb the
fee if you agree to buy new carpet and padding from them. Measuring should be a free service and not an extra fee.
Personally, I would never agree to
pay a dime for measuring because there are plenty of locally-owned and
reputable carpet dealers who offer free estimates
and in-home measuring.
Extra for measuring, extra for
delivery of the carpet, extra for removing
the old carpet and pad, dump fees, extra for stairs, extra for doorway transitions, extra for
replacing or repairing tackless strips, extra
for just about everything.
Isn't is obvious to you
at this point that they hide the added cost of a low-cost installation
by charging extra for every little thing AND inflating the price of the carpet and pad too?
Do you know how much they mark-up their carpet and pad? There is more
profit in carpet than
you might think. And don't forget, they want you to pay for your carpet,
pad and installation in advance upfront, and in full!
The average going rate for carpet installation in the USA is
about $4.25 per yard. It's a little higher in the northern states and a little
lower in the southern states. There is almost always an extra fee for stairs, furniture
moving and transitions where the carpet meets vinyl or hardwood flooring. They
have a long list of fees for services that do not fall under their
"basic" installation description.
homeowners are very happy with their flooring purchase from a big box
retailer. Not every homeowner has bad things to say about their carpet buying
experiences with Lowe's, home Depot or Costco. But a lot of homeowners are not
happy and have something to say.
goal is to help educate and inform homeowners!
decide for yourself what to believe or not. Is all you say really true you ask? If you think I am making all this up,
take two minutes and do a Google search for "home depot carpet installation
complaints' or some variation of that, and see for yourself what you find. I
think you will have plenty of reading to keep you busy. When you
are done reading pages of complaints from unhappy homeowners, come on back and let me help you make wise and informed carpet buying
I only support Locally-Owned Carpet Dealers...
installation specials are a really
good deal for consumers, especially those offered by locally owned and family run carpet
retailers. Reputable carpet retailers may advertise discounts on carpet, padding or specials on installation
similar to the big box stores, but without all the fine print!
economy is doing better but a lot of small business have closed over the past
few years. Times were really tough from 2008 forward and still today a lot of
small businesses are struggling to stay afloat. To earn your business many local
flooring retailers have lowered
their prices just to stay in business and to compete with the deep pockets of the
big box retail stores. But be careful who you buy from, it's still easy to
fall prey to a carpet scam these days and that's why I have been
compiling my own special list of locally-owned carpet dealers for my preferred carpet dealer directory.
Take a peek and see if I have a preferred carpet dealer near you.
Your Local Small Business!
For these reasons and many more, I would never buy carpet
or flooring from Home Depot, Lowe's or Costco, or recommend that you do. I think you
should buy from a reputable locally-owned carpet retailer that has your complete
satisfaction in mind and will treat you right from to start to finish! Buying
locally helps support your community, your schools, your roads and your
tell your friends about my website!
Key Carpet Buying Information:
Preferred Carpet Dealers